Cybercriminals take aim at Hasbro, weeks of recovery ahead

Sinisa Markovic, Senior Staff Writer, Help Net Security April 1, 2026 Share Cybercriminals take aim at Hasbro, weeks of recovery ahead Hasbro, an American toy maker with more than 5,000 employees, confirmed a cyberattack and proactively took certain systems offline. The intrusion was detected on March 28, and the company promptly activated its incident response protocols. The company said the investigation is ongoing with support from third-party cybersecurity professionals as it works to determine the scope of the incident, while business continuity measures remain in place to support order processing, shipping, and other operations. “The need to run these interim measures may continue for several weeks before the situation is fully resolved and may result in some delays,” Hasbro said in a legally required disclosure. Hasbro also noted it is reviewing potentially affected data and will take further action as needed, including providing any notifications deemed necessary under applicable law, while continuing to secure its systems. At this time, further details about the cyberattack remain unavailable. President Trump recently announced tougher measures against attacks targeting U.S. companies. Cybercriminal activity, however, appears to continue. More about breach cybercrime data breach Share