Toy Giant Hasbro Hit by Cyberattack

Toy and game giant Hasbro on Wednesday reported being hit by a cyberattack that has disrupted some of the company’s processes. In a filing with the SEC, the company said it detected unauthorized access to its network on March 28. Some systems have been taken offline as part of incident response measures. An investigation is being conducted with the aid of outside cybersecurity experts. One of the goals of the investigation is to determine the full scope of impact, including whether any files have been compromised. “The Company has implemented and continues to implement business continuity plans to enable it to continue to take orders, ship product and conduct other key operations while it resolves this situation,” Hasbro said.  “The need to run these interim measures may continue for several weeks before the situation is fully resolved and may result in some delays,” it added. Based on its brief description of the security incident, Hasbro may have been targeted by a cybercrime group in an attack that involved the deployment of file-encrypting ransomware and data theft. No known extortion group has taken credit for an attack on Hasbro. However, the breach was only discovered a few days ago, and it typically takes longer for cybercrime gangs to list victims on their leak websites — usually when negotiations fail or stall. Hasbro says it’s working on securing its systems and will take other actions, including notifications, based on the results of its investigation.   Related: Lloyds Data Security Incident Impacts 450,000 Individuals Related: Healthcare IT Platform CareCloud Probing Potential Data Breach Related: European Commission Reports Cyber Intrusion and Data Theft WRITTEN BY Eduard Kovacs Eduard Kovacs (@EduardKovacs) is senior managing editor at SecurityWeek. He worked as a high school IT teacher before starting a career in journalism in 2011. Eduard holds a bachelor’s degree in industrial informatics and a master’s degree in computer techniques applied in electrical engineering. More from Eduard Kovacs Google Slashes Quantum Resource Requirements for Breaking Cryptocurrency Encryption Healthcare IT Platform CareCloud Probing Potential Data Breach European Commission Reports Cyber Intrusion and Data Theft FBI Confirms Kash Patel Email Hack as US Offers $10M Reward for Hackers CISA Flags Critical PTC Vulnerability That Had German Police Mobilized Alleged RedLine Malware Administrator Extradited to US Dell and HP Roll Out Quantum-Resistant Device Security Russian Cybercriminal Gets 2-Year Prison Sentence in US  Latest News New DeepLoad Malware Dropped in ClickFix Attacks Exploited Zero-Day Among 21 Vulnerabilities Patched in Chrome FBI Warns of Data Security Risks From China-Made Mobile Apps US Charges Uranium Crypto Exchange Hacker Webinar Today: Agentic AI vs. Identity’s Last Mile Problem Axios NPM Package Breached in North Korean Supply Chain Attack Google Addresses Vertex Security Issues After Researchers Weaponize AI Agents Censys Raises $70 Million for Internet Intelligence Platform Trending Webinar: Securing Fragile OT In An Exposed World March 10, 2026 Get a candid look at the current OT threat landscape as we move past "doom and gloom" to discuss the mechanics of modern OT exposure. Register Webinar: Why Automated Pentesting Alone Is Not Enough April 7, 2026 Join our live diagnostic session to expose hidden coverage gaps and shift from flawed tool-level evaluations to a comprehensive, program-level validation discipline. Register People on the Move Moderna has promoted Farzan Karimi to Deputy Chief Information Security Officer. Brian Goldfarb has been appointed Chief Marketing Officer at SentinelOne. Token has appointed Katy Nelson as Chief Revenue Officer. More People On The Move Expert Insights The Next Cybersecurity Crisis Isn’t Breaches—It’s Data You Can’t Trust Data integrity shouldn’t be seen only through the prism of a technical concern but also as a leadership issue. (Steve Durbin) Why Agentic AI Systems Need Better Governance – Lessons From OpenClaw Agentic AI platforms are shifting from passive recommendation tools to autonomous action-takers with real system access, (Etay Maor) The Human IOC: Why Security Professionals Struggle With Social Vetting Applying SOC-level rigor to the rumors, politics, and 'human intel' can make or break a security team. (Joshua Goldfarb) How To 10x Your Vulnerability Management Program In The Agentic Era The evolution of vulnerability management in the agentic era is characterized by continuous telemetry, contextual prioritization and the ultimate goal of agentic remediation. (Nadir Izrael) SIM Swaps Expose A Critical Flaw In Identity Security SIM swap attacks exploit misplaced trust in phone numbers and human processes to bypass authentication controls and seize high-value accounts. (Torsten George) Flipboard Reddit Whatsapp Email