Allure Security Raises $17 Million for Online Brand Protection

Digital brand protection firm Allure Security has raised $17 million in a Series B funding round, bringing the total raised by the company to $43 million. The fresh investment round was led by Riverside Acceleration Capital, with additional support from previous investors Curql, Glasswing Ventures, and Gutbrain Ventures. A spin-off from Columbia University, Boston-based Allure was founded in 2009. It has built an AI-native platform that protects brands and prevents account takeover fraud. The company scans the internet, social media platforms, mobile application stores, and the dark web to identify and dismantle brand impersonation threats, including phishing domains, fake identities, rogue software, and disinformation attacks. Allure also built deception technology to hinder attackers’ efforts by injecting fake credentials into phishing sites to render compromised data useless. The company seeks to protect both businesses and their customers by dismantling the infrastructure used in attacks and preventing future incidents. According to Allure, its technology relies on AI to continuously monitor domain registrations and web content changes to detect scams, even those hidden using cloaking techniques. The company will use the fresh investment to expand its platform’s capabilities and to scale its go-to-market efforts. “Customers don’t need another stream of alerts. They need a partner that takes full responsibility for the outcome. Our model combines autonomous AI agents with expert human judgment, so we don’t have to choose between speed and accuracy. We deliver both,” said Allure Security CEO Josh Shaul. Related: Oasis Security Raises $120 Million for Agentic Access Management Related: 1stProtect Emerges From Stealth With $20 Million in Funding Related: Privacy Platform Cloaked Raises $375M to Expand Enterprise Reach Related: Raven Emerges From Stealth With $20 Million in Funding WRITTEN BY Ionut Arghire Ionut Arghire is an international correspondent for SecurityWeek. More from Ionut Arghire Security Firm Aura Discloses Data Breach Impacting 900,000 Records Russian APT Exploits Zimbra Vulnerability Against Ukraine Raven Emerges From Stealth With $20 Million in Funding ‘DarkSword’ iOS Exploit Kit Used by State-Sponsored Hackers, Spyware Vendors EU Sanctions Chinese, Iranian Firms Supporting Hacking Operations Manifold Raises $8 Million for AI Detection and Response Apple Debuts Background Security Improvements With Fresh WebKit Patches Tech Giants Invest $12.5 Million in Open Source Security Latest News Cape Raises $100 Million for Protection Against Cellular Security Threats Navia Data Breach Impacts 2.7 Million Thousands of Magento Sites Hit in Ongoing Defacement Campaign Critical Langflow Vulnerability Exploited Hours After Public Disclosure Aisuru and Kimwolf DDoS Botnets Disrupted in International Operation Oasis Security Raises $120 Million for Agentic Access Management 1stProtect Emerges From Stealth With $20 Million in Funding Critical ScreenConnect Vulnerability Exposes Machine Keys Trending Webinar: Securing Fragile OT In An Exposed World March 10, 2026 Get a candid look at the current OT threat landscape as we move past "doom and gloom" to discuss the mechanics of modern OT exposure. Register Webinar: Why Automated Pentesting Alone Is Not Enough April 7, 2026 Join our live diagnostic session to expose hidden coverage gaps and shift from flawed tool-level evaluations to a comprehensive, program-level validation discipline. Register People on the Move Kai has named Alfredo Hickman as Chief Information Security Officer. Gleb Reznik is replacing Fred Gibbins as the CISO at American Express. HITRUST has appointed Sean Foster as CRO and Marc Solomon as CMO. More People On The Move Expert Insights The Human IOC: Why Security Professionals Struggle With Social Vetting Applying SOC-level rigor to the rumors, politics, and 'human intel' can make or break a security team. (Joshua Goldfarb) How To 10x Your Vulnerability Management Program In The Agentic Era The evolution of vulnerability management in the agentic era is characterized by continuous telemetry, contextual prioritization and the ultimate goal of agentic remediation. (Nadir Izrael) SIM Swaps Expose A Critical Flaw In Identity Security SIM swap attacks exploit misplaced trust in phone numbers and human processes to bypass authentication controls and seize high-value accounts. (Torsten George) Four Risks Boards Cannot Treat As Background Noise The goal isn’t about preventing every attack but about keeping the business running when attacks succeed. (Steve Durbin) How To Eliminate The Technical Debt Of Insecure AI-Assisted Software Development Developers must view AI as a collaborator to be closely monitored, rather than an autonomous entity to be unleashed. Without such a mindset, crippling tech debt is inevitable. (Matias Madou) Flipboard Reddit Whatsapp Email