Meta to Use Off-Site Business Data for Feed and AI Personalization

Meta to Use Off-Site Business Data for Feed and AI Personalization Ravie LakshmananJun 09, 2026Privacy / Artificial Intelligence Meta on Tuesday announced that it will use information shared by other businesses to personalize users' feed and responses from its artificial intelligence (AI) chatbot, expanding its scope beyond targeted ads. "Businesses often share information about people's activity on their sites with us to make ads more relevant," Meta said in a statement. "We already use this data - like games you play or purchases you make on other websites - to make the ads you see more relevant. In the future, we'll use this information to personalize other parts of your experience, including the content you see in your Feed and AI responses." The social media giant emphasized that it's not collecting any new data as part of the update, adding users are in the driver's seat and that they get to decide how this information is used for personalization. To that end, Meta is streaming its controls by expanding the "Activity from other businesses" setting (formerly "Activity information from ad partners") to better manage how data from other businesses are used for this purpose. The setting "Your activity off Meta technologies" will be discontinued. "If you allow us to use this data to show you personalized content, the ads and other content you see will be more relevant," the company said. "For example, if you've recently purchased a tent online, you might see more Reels about camping." However, if users don't allow it, the content shown will be based on other activity on its platforms, such as liking a reel or post. It's worth pointing out that businesses can also share customer lists with Meta - e.g., those that have signed up to receive emails - who are then served relevant ads. Meta said the new option allows users to manage how the data is used to serve both ads and non-ad content. The change is expected to go into effect in the U.S. and a number of other countries, including the U.K., Brazil, Thailand, South Africa, Turkey, South Korea, Ecuador, Nigeria, and Kenya, starting next month. Found this article interesting? Follow us on Google News, Twitter and LinkedIn to read more exclusive content we post. SHARE     Tweet Share Share SHARE  Advertising, artificial intelligence, Chatbot, data sharing, Meta, Privacy, Social Media ⚡ Top Stories This Week AI Agent Uncovers 21 Zero-Days in FFmpeg; Chrome Patches Record 429 Bugs New ChatGPT Lockdown Mode Limits Tools That Could Enable Data Exfiltration Chrome V8 Zero-Day CVE-2026-11645 Exploited in the Wild - Patch Now Microsoft 365 Android Apps Let Any App Steal Account Tokens via Leftover Debug Flag New HTTP/2 Bomb Vulnerability Allows Remote DoS on NGINX, Apache, IIS, Envoy and Cloudflare Unpatched Windows Search URI Vulnerability Lets Attackers Steal NTLMv2 Hashes Autonomous AI Tool Finds 2-Year-Old RCE Flaw in Redis (CVE-2026-23479) Claude Code GitHub Action Flaw Let One Malicious Issue Hijack Repositories New FROST Attack Lets Websites Track What Sites and Apps You Open via SSD Timing Microsoft Fixes One-Click GitHub Dev Attack That Let Attackers Steal OAuth Tokens ⚡ Weekly Recap: Instagram Account Hacks, Android Zero-Day, GitHub Worm and More One-Character Linux Kernel Flaw Enables Local Root Access, Exploits Now Public Free Apps Are Quietly Turning Smart TVs Into Web-Scraping Proxies for AI ThreatsDay Bulletin: AI Agents Gone Wrong, Sketchy C2 Tools, ClickFix Tricks, JS Backdoors + 20 New Stories Cisco Patches CVE-2026-20230 in Unified CM as Exploit Code Goes Public Miasma Worm Hits 73 Microsoft GitHub Repositories in Major Supply Chain Attack Load More ▼ ⭐ Featured Resources [Guide] Transform Network Operations with Intelligent Workflows Catch 88% of Malware Threats in Under 60 Seconds with Live Sandbox Analysis See How Agentic AI Cuts Your SOC Triage Time in Half [Get a Demo] Get the 2026 Guide to Govern and Secure Enterprise AI Agents at Scale