The 22 Best Australian Clothing Brands To Know In 2026 - ELLE

We earn a commission for products purchased through some links in this article. Australian clothing brands have been quietly gaining momentum in recent years – with the UK in particular keenly pursuing the newest up-and-coming designers from Down Under. Maybe it’s the shift into spring and summer dressing, and the desire to lean into that sun-soaked, carefree wardrobe. Or it could be Instagram’s influence, opening up a world of independent labels, constant travel inspiration and, in turn, a love for nomadic dressing. Or perhaps it’s because Australian Fashion Week is right around the corner, and while the exact number of shows is yet to be confirmed, it has previously hosted around 50 shows per season – cementing its status as being bigger and more influential than ever. Frankly, the list of reasons could go on. Australian Clothing Brands: The ELLE Top Five Best for minimalist style: St. Agni Best for wedding guest dresses: Aje. Best for swimwear: Boteh Best for work attire: Camilla and Marc Best for sunset soirées: SIR. But our best guess, however, is that beyond the beautiful clothes, it's mostly down to the fact that Australian brands really set the standard when it comes to sustainability. Among the businesses tackling environmental concerns, St Agni is one of the most impressive: not only does it use water-saving fabrics and work with certified ethical suppliers, but it also helps fund and educate the factories that aren't quite up to scratch yet. Camilla uses recycled materials, while Deiji Studios is now proudly carbon neutral and donates to charity yearly, as does cult Aussie label Aje. If this list of accolades doesn't pique your interest enough, just wait until you scroll through the clothes. No brand is more in tune with this breezy, carefree sensibility than Faithfull, with its curated edit of vintage-inspired linen sets, relaxed tailoring and laid-back resortwear. Matteau and Camilla and Marc are both go-tos for quality staples that’ll surpass trends, while if you’re after an event-ready dress, look no further than Meshki and Aje. From statement dresses to luxe beachwear, Australian brands are nailing it – so here are 22 of the best to have on your radar in 2026. The Best Australian Brands To Know Now Alemais Alémais Australian designer and Fine Art graduate Lesleigh Jermanus draws on her Lebanese roots when creating pieces for her five-year-old label. Alémais has gone from strength to strength, landing stockists such at Net-a-Porter and MyTheresa. The Sydney-based founder is the first to credit sudden success to The White Lotus – Leslie Bibb, Michele Monaghan and Parker Posey all sported summer Alémais pieces during season three. But we beg to differ: the joy-giving prints, intricate laser cutouts, playful embellishment, luxe fabrics and impeccable, flattering cuts are reason enough to buy into this budding Aussie brand. The ELLE Top Two: Alémais, Island printed cotton minidress, £330 Alémais, Cotton maxi dress, £500 SHOP ALEMAIS Matteau Matteau You might know Matteau for chic swimwear, but the Australian brand has expanded beyond resortwear into ready-to-wear in recent years. Much to our delight: we love the label's pared-back aesthetic, and the focus on quality essentials that will go the distance in your wardrobe. It makes sense, then, that the brand's ethos is all about 'being simple and considered'. The team use Australian manufactures wherever possible to reduce carbon footprint and nurture home-grown craft. The ELLE Top Two: Matteau, Printed organic cotton-poplin midi dress, £395 Matteau, Long Macintosh gabardine coat, £700 SHOP MATTEAU Aje Aje Aje is the Australian brand on every fashion editor's radar. Striking the balance between unabashedly girlish and contemporary, the brand's vibrant dresses are loved for their thoughtfully placed cutouts, asymmetric lines and generous sleeves. Trust us: you'll find the perfect wedding guest dress. The ELLE Top Two: Aje. Ophelia lace-trimmed crinkled-satin midi dress, £500 Aje. Pandorea appliquéd ruffled layered chiffon mini dress £340 SHOP AJE Sir the label SIR The Label SIR. has become a go-to for elevated pieces that seamlessly move between a sunset beach bar and a cocktail evening. Founded in 2014 by Sophie Coote and Nikki Campbell, the Australian label is known for its impeccably cut swimwear, satin scarf tops and softly tailored dresses – perfect for the summer months ahead. A subtle ‘70s feeling runs throughout each collection, seen in fluid lines, pared-back colour palettes and breezy silhouettes. As a result, expect a refined wardrobe of dresses and separates that you’ll be sure to pack for your next sun-soaked holiday or destination wedding. The ELLE Top Two: SIR. Rioja striped silk halterneck maxi dress, £550 SIR. Lilou printed silk halterneck top, £160 Shop SIR. Meshki Meshki There are few brands that have garnered the same attention in the past year as Australian label Meshki. Known for its sleek silhouettes, elevated essentials and tailored occasionwear – not to mention an extensive range of event-ready dresses, spanning everything from weddings or work events – the brand has mastered the balance between elegance and wearability. Meshki’s range of co-ords, trousers and tops are not to be missed; they make effortlessly polished workwear options. But it is in its dresses where the brand truly comes into its own: refined, flattering and pieces you will reach for over and over again. The ELLE Top Two: Meshki, Hein Sequin Halter Maxi Dress, £139 Meshki, Elara Cropped Collared Jacket, £155 Shop MESHKI Faithfull The Brand Faithfull Sarah-Jane Abrahams and Helle Them-Enger met in Bali, where they shared a vision of creating a clothing brand that captures the sun-drenched spirit of the Aussie lifestyle. It was here that Faithfull the Brand was born Each piece is produced in Bali using artisanal techniques such as hand-dyeing and printing, earning the label a reputation for effortless, easy-to-wear resortwear. If you’re positioned to purchase, the brand is best known for its breezy linen sets and softly structured dresses, with a subtle ’90s vintage nod running through each collection. Designed to be slipped on with ease, these garments seamlessly take you from day to night and capture that laid-back approach to summer dressing. We can’t wait. The ELLE Top Two: Faithfull, Valeria polka-dot linen straight-leg capri pants, £240 Faithfull, Clara striped linen maxi dress, £390 SHOP FAITHFULL Dissh Dissh Dissh originated as a multi-brand boutique in Queensland, founded in 2001 by Maree Henry. Her daughter and now-director Lucy Henry-Hick started working for the brand in 2006 straight out of school. She managed the e-tail side of the business while her mother stuck to bricks and mortar, eventually taking over in 2019 and commencing a re-brand that has led to exponential growth. Fans have long been able to shop the Australian site, though shipping and import fees often made it less accessible. With its growing A-list following – including Emily Ratajkowski, Simone Ashley and Kendall Jenner – it’s no surprise the brand has become a go-to for affordable, quiet luxury dressing and quickly made it available to shop its cult-favourite pieces at Selfridges. The ELLE Top Two: Dissh, Carlene Sleeveless Cowl Woven Top, £145.00 Dissh, Ida Sleeveless Fold-Over Woven Top, £125 SHOP DISSH Posse Posse Danielle Mulham was initially inspired by beach life in Northern Sydney when she founded Posse in 2016, but her label has since evolved to become so much more than resortwear. Among the breezy linen separates and dresses, you'll also find graphic knitted pieces and relaxed tailoring sets. Mulham has strived to keep Posse as conscious as possible; delivering a limited number of units every season and only reproducing designs that are guaranteed to sell out. She also forgoes trend-driven drops in favour of core collections, like the permanent L’Essentials range full of timeless staples. The ELLE Top Two: Posse, Chiara gingham cotton-blend tube top, £210 Posse, Chiara gingham cotton-blend capri pants, £265 SHOP POSSE Instagram St Agni Byron-based brand St Agni is committed to encouraging slower consumption habits. If this sounds like an oxymoron (especially coming from a clothing company) to you, hear us out. By crafting staples that are made to last – sticking strictly to monochrome colour palettes, simple leather accessories and timeless tailoring in sustainable fibres like linen – St Agni is certain its pieces will transcend trends. The Australian brand is also conscious of its social responsibilities, to the planet and its people. St Agni helps to fund and educate factories to become certified as ethical suppliers, for the good of their welfare and the wider industry. The ELLE Top Two: St Agni, Halter Plunge Dress £415 St Agni, Fawn Minimal Jacket, £1,450 SHOP ST AGNI Shona Joy Shona Joy Shona Joy started as a mere market stall on Bondi Beach back in 2000. Fast forward to 2024 and the Sydney-based label is globally successful, with UK stockists such as Free People, Revolve, Harvey Nichols. The label is well known here for its elegant bridesmaid collection, but we're also obsessed with its tailored separates, and expertly cut dresses for every occasion. The ELLE Top Two: Shona Joy, La Lune flared belted satin blazer, £340 Shona Joy, La Lune flared satin trousers, £245 SHOP SHONA JOY Bardot Bardot Australian-owned and family-run, Bardot launched in 1996 and every piece is still locally designed at the Melbourne HQ. With founder and creative director Carol Skoufis at the helm for over 23 years, the brand excels at sultry creations that speak to the zeitgeist without chasing trends. Remaining true to its ‘90s origins, expertly cut slip dresses elegantly drape the body, ruffled minis are perfectly poised for resort dressing, and hardworking denim is sculpted into intricate silhouettes. While dresses are inherent to the brand’s DNA, you can also expect sharp suiting and outerwear to rival the big designer brands. The ELLE Top Two: Bardot, Sorella Midi Dress, £168 Bardot, Capri Diamonte Slip Dress, £159 SHOP BARDOT Elliatt Elliatt ELLIATT was founded in 2010 by industry insider and milliner Katie Pratt in 2010. The designer wanted to create affordable occasionwear for women and soon grew the business from the ground-up within Australia. Then, Pratt met her now-business partner Amy Li on a flight and together they created instant international success. We love this Aussie brand for its unabashedly feminine approach to eveningwear, but we're also obsessed with its bridal line (which launched in 2023) which is luxe, with lots of rich jacquards and heavy duchess-satin fabrics, but affordable. The ELLE Top Two: ELLIATT, Astrid Dress, £236 ELLIATT, Harper Strapless Gown, £288 SHOP ELLIATT Spell Spell Spell was born in 2009 when sisters Isabella and Elizabeth moved to Byron Beach together and started to sell their handmade clothing in local markets. Fast forward 17 years and the boho brand is globally successful. Their duo's family history shines through in the dreamy campaign imagery; inspired by their grandparents who fled war-torn Latvia to land in an Australian refugee camp, and their parents – and a potter and a craftsmen – who lived as hippies in the 1970s. This rich story can also be seen in their carefree pieces: think breezy maxi dresses and beachy separates in retro paisley and crochet. The ELLE Top Two: Spell, Poison Peach Mini Slip, £248 Spell, Zevra Blouse, £228 SHOP SPELL Instagram Christopher Esber Christopher Esber is fashion's current golden boy. The Lebanese-Australian designer actually launched his brand back in 2010, but quietly built up a loyal fanbase while working away in his hometown of Sydney for the best part of the 2010s (he's part of the reason Australia Fashion Week is so buzzy today). Now we're spotting the brand's influence – Noughties-inspired shapes, keyhole cutouts and sultry strapping – absolutely everywhere. It also helps that Zendaya, Dua Lipa, Rosie Huntington-Whiteley and Emily Ratajkowski can't stop wearing his pieces. The ELLE Top Two: Christopher Esber, Twisted-front cutout lace-trimmed ribbed-knit and crepe gown, £910 Christopher Esber, Verner cut-out pleated lace-trimmed jersey maxi dress, £910 SHOP CHRISTOPHER ESBER Instagram Boteh Boteh's founder, Amelia Mather is a woman who likes to take risks. She launched a resortwear brand in the middle of a pandemic in October 2020 (when no-one was travelling or even buying clothes!) and moved to Ibiza with her family (she really does embody the nomad vibes of the brand). These risks have paid off. Boteh is phenomenally successful – not just in her homeland of Australia but globally, too. We've come to love the label for its in-house designed prints, louche linens and breezy cotton fabrics, as well as its boho silhouettes and unique swimwear. The ELLE Top Two: Boteh, Arcadia Bralette Bikini Top, £118 Boteh, Cerulea Rash Guard, £178 SHOP BOTEH Camilla Camilla Resortwear brand Camilla is all about print – each beautiful design is hand-drawn and painted in-house by artists. And that 47-strong design team is clearly keeping busy, because the brand's new collaboration with Dutch earthenware company Royal Delft (this iconic blue and white pottery has been around since 1653) is one of its most intricately printed to date. Layered with luxurious silk-chiffon, fringed trims and sparkling embellishments, these pieces are a true work of art. No wonder Beyoncé, JLo, ELLE UK cover star Lizzo, Rosie Huntington-Whitely and Miranda Kerr are all fans. The ELLE Top Two: Camilla, Crystal-embellished shirred printed silk dress, £830 Camilla, Lace-trimmed ruffled floral-print dress, £1,115 SHOP CAMILLA Hush Hush Hush is often mistaken to be a British brand, but Aussie founder Mandy kickstarted the label by importing pieces from Melbourne. The brand started as a luxe pyjama brand, so this evolution towards glitzy evening pieces and smarter ready-to-wear feels bold (and welcome) in the post-pandemic era of all things comfy-casual. The newest collection includes the softest knits, tailored jackets and cotton tees you won't want to take off. The ELLE Top Two: Hush, Melinda Supersoft Funnel Neck Jacket, £125 Hush, Raye Square Neckline Cotton Blouse, £75 SHOP HUSH Instagram Deiji Studios Deiji Studios was founded in 2016 with an aim to blur the lines between bedding and sleepwear. The Aussie brand succeeded: its luxurious linen creations drape rather than wrinkle, just like your favourite sheets. The generously cut robes and sumptuous knits are cosy enough to see you through a chilly night. We also love the brand’s long-sleeved pyjama sets and boxy co-ords which are far too cool to hide at home and would work just as well with a pair of heels in the evening. The ELLE Top Two: Deiji Studios, Pocket organic wide-leg jeans, £250 Deiji Studios, Edge striped organic cotton mini dress, £175 SHOP DEIJI STUDIOS Camilla and Marc Camilla and Marc Brother and sister duo Camilla Freeman-Topper and Marc Freeman launched their namesake brand 20 years ago, debuting at Australian Fashion Week in 2003. Still based in Sydney, the womenswear brand has gone from strength to strength since, opening 17 stores across Australia and securing stockists such as Harrods and Selfridges in the UK. Camilla and Marc's USP is easy-to-wear (and equally as easy to style) pieces with a directional spin – think versatile tailoring and sculptural separates meshed with sports- and streetwear elements. The ELLE Top Two: Camilla and Marc, Vento Mock-Neck Woven Top, £225 Camilla and Marc, Rover Wrap-Front Woven Trousers £520 SHOP CAMILLA AND MARC Zimmermann Zimmermann Sisters Nicky and Simone Zimmermann founded their namesake label in 1991. What started off as a passion project – the pair created clothing in their parents garage in Sydney to sell on market stalls – has expanded into a globally-recognised luxury house. In fact, it's one of the most famous Australian brands out there. You'll know Zimmermann best for its striking prints (all designed in-house) and unique approach to the meshing of resort, swim and ready-to-wear. And no doubt you've spotted it on Dua Lipa, Beyoncé, Kendall Jenner and Kate Middleton, The Princess of Wales. The ELLE Top Two: Zimmermann, Rebellion ruffled tiered striped crepe de chine midi dress, £1,650 Zimmermann, Luna belted printed silk satin-trimmed chiffon maxi dress, £1,075 SHOP ZIMMERMANN Abigail Southan Senior Fashion Ecommerce Editor Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins. Abigail currently covers all things style and shopping across titles including Harper’s Bazaar, ELLE, Esquire and Red. On a daily basis, she helps readers buy better with how-to-wear guides, first-person product reviews and deep dives into the latest trends. Previously, Abigail has worked for The Sunday Times’ Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Net-a-Porter, I-D, Man About Town, Wonderland and 1 Granary, and has interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. You can follow Abigail on Instagram at @abigailsouthan.   Read full bio Clare Stephenson Senior Fashion & Beauty E-commerce Writer Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer. Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations. Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders. Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class. 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