Emami buys additional 36.7% in Axiom Ayurveda; full acquisition by June - Storyboard18

Global Pioneers Summit Storyboard18 Awards For Creativity The Visionaries Power of Purpose Share the Spotlight Digital Entertainment Summit DNPA HOME BRAND MARKETING EMAMI BUYS ADDITIONAL 36.7% IN AXIOM AYURVEDA; FULL ACQUISITION BY JUNE Previous Next Emami buys additional 36.7% in Axiom Ayurveda; full acquisition by June Emami to acquire 73.5% of Axiom Ayurveda, raising its stake to a majority and making the firm a subsidiary, with the deal to be fully completed by June 2026 By  STORYBOARD18| April 2, 2026, 04:00:22 IST Follow Us Emami to Acquire Majority Stake in Axiom Ayurveda Kolkata-based FMCG major Emami Limited has entered into a share purchase agreement to acquire a majority stake in Axiom Ayurveda Private Limited, strengthening its presence in the ayurvedic and wellness segment. The company said it will purchase around 73.5% of Axiom Ayurveda’s paid-up capital from existing shareholders. Emami already held a 26.5% stake in the company prior to the transaction. As part of the first tranche, Emami has acquired approximately 36.7% stake, equivalent to 84,30,909 equity shares, on April 1, 2026. With this acquisition, Axiom Ayurveda has become a subsidiary of Emami. The remaining stake, another 36.7%, will be acquired in a subsequent tranche, which is expected to be completed by June 2026, in line with the terms of the agreement. Axiom’s portfolio spans beverages, health juices, and beauty products, marketed under the brands “AloFrut”, “Axiom Jeevan Ras”, and “Mukti Gold”, respectively. Commenting on the development, Harsha Vardhan Agarwal, Vice Chairman and Managing Director of Emami Ltd, said the company’s growth strategy is focused on expanding into high-potential, emerging categories aligned with evolving consumer preferences, particularly in the health and wellness space. He added that Emami’s association with Axiom over the past two-and-a-half years has offered valuable insights and reinforced its conviction in the segment. “With the completion of the acquisition, we are bringing Axiom fully into the Emami fold, marking our formal entry into the fast-growing beverage segment,” he said. Emami Ltd's push into digital-first brands is gathering pace, with its new-age portfolio posting a 31% year-on-year growth in the third quarter of fiscal year 2026, as quick commerce and direct-to-consumer channels emerged as key growth drivers. Emami's strategic subsidiaries, The Man Company and Brillare, have led the surge, benefitting premium product launches, targeted digital advertising, and expanding presence across rapid delivery platforms. "Quarter-on-quarter, we have seen growth strengthen in the digital brands. This quarter, we have seen a very robust 31% growth over last year," said Mohan Goenka, Whole-Time Director and Vice Chairman at Emami said during thirt quarter earnings this year. In Q3 FY26, Emami reported an 11% rise in net sales to Rs 1,152 crore. Domestic business grew 11%, driven by 9 volume growth. The profit after tax increased 15% to Rs 319 crore. 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